6 Keys to Online Video Production

Online video production has become huge in recent years. It’s a great way to market your brand, explain products and services, or just entertain customers and encourage brand loyalty. Plus, with pre-roll and mid-roll advertising available on networks like Hulu, YouTube and other streaming sites, it also provides a great opportunity for promoting your brand to new and viable customers.

Are you ready to take advantage of online videos for your brand in 2015? Then keeps these keys to success in mind:

1. Keep it short

On the web, everyone is in a hurry. They’re watching from their phones on the subway, they’re viewing on a tablet at the airport, or they’re checking it out on their laptop while they cook dinner. They’re distracted, and they just don’t have a lot of time to give you. If you want to make sure you have a viewer’s full attention (for the entire video), you need to keep it short and sweet. Make your points, make it powerful, and sign off. They’ll be more likely to remember you (and like you) because of it.

2. Measure, measure, measure

What good is a marketing effort if you don’t know how it performed? Always have systems in place so that you can monitor views and traction on your videos. You want to be able to verify that what you’re doing is either a) working or b) not working. (In the case of b, you’d obviously take steps to improve on your efforts until you start to see success.)

3. Get creative

Viewers love to see something different – something they haven’t seen before. Try an animated video, use animals, or make it funny instead of serious. Pull out all the stops to capture their attention and make an impact.

4. Make sure it works across devices

Paying for video production is pointless if your customers can’t view it. Before going live, always make sure your videos display properly across all devices – smartphones, desktops, laptops, tablets and more. You want to ensure they have as big an audience as possible, and you don’t want to alienate or frustrate any faction of device users.

5. Brand it

Don’t forget to brand your video either. Put a bumper on the beginning and end, add your logo to the bottom of every shot, and remind viewers what they’re viewing and who produced it. You want as much brand recall as possible from that video, so take advantage of the time you have with viewers.

6. Be professional

Just because it’s not a TV commercial or a theater-worthy film doesn’t mean you shouldn’t still invest real time and effort into your online video production. Use your resources wisely, but make sure you hire professional, experienced crew members, top-notch editors, and writers who can make your video really shine. The investment will pay off in the end.

Want to use online video production as part of your promotional arsenal? Contact Liberal Media Films today. Our professional directors can help you create a winning video that’s sure to bring in more leads, customers and sales.

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